Through interpreting the process of textual analysis, it is known that understanding the elements of stylistics can be helpful to the students when they study literature in universities. Through the development of the technique, the students would be aware of the linguistic features of an article, which is vital for the writers to achieve the aim of (a) decreasing the social distance between them and the readers and (b) increasing their authority. In this essay, the benefits of researching about stylistics and a textual analysis would be included.
There are three main reasons for students who conduct researches in relevant works to investigate stylistics. The first reason is that the action signifies the distinction between both stylistics and literature. According to Carter and Simpson (2003), using the method of “close reading”, literary stylistics could be seen as a multi-levelled investigation as the basis of the interpretation of the texts, which are author-centred. As a result, it is understood that studying stylistics is seen as a mean to examine the extracts concerned and thus, establishing the relationship between both areas.
The second reason is that stylistics differentiates both the daily and literary languages used. As Nørgaard, Busse and Montoro (2010) mentioned, the process of stylistic analysis does not only involve the inspection of literary texts but also, their everyday configurations. Such examples are commercials and news reports, which could be seen as a practical instrument to explore the interdisciplinary field. In this case, it could be concluded that the study of stylistics is not merely the exploration of compositions but also, a mean to blend in the perspectives of various specialities into one discipline.
The third and final reason would be that for literature students, stylistics can aid them in better their competence in learning languages. Also referring to Nørgaard, Busse and Montoro (2010), it is shown that stylistics could be seen as the evaluation of the gap between both literature and linguistics, which is capable of increasing their consciousness in their studies in language and their analysing skills in the branch. Thus, having attained the importance in the academia in Europe, it is beneficial for students to bolster their ability and confidence in their studies and when they interpret the subjects.
In an anonymous online article called “3 Reasons Why Everyone Needs a Starbucks Gold Card”, it is shown that the author would want to promote the “My Starbucks Rewards Program” by Starbucks and persuade the readers to obtain a “gold card” by spending at the coffee franchise, i.e. encouraging them to spend at Starbucks. In this part of the essay, as the writer wishes to shape and target a readership with similar readers. The composition would be evaluated in various categories, in the likes of presupposition and its language choices.
In stylistics, the presupposition is used assuming that the readers can refer to the intended object and understand the message behind (Yule, 2005). In the piece concerned, it is certain that miscellaneous presuppositions were applied to the report. For instance, the sentence “if you are a Starbucks addict – like almost everyone we know – the Gold Card is a must-have!” suspects that the reader himself (or herself) is a frequent customer of Starbucks and also, the “Gold Card” is a must-have for the person. It is shown that the author (and the publisher) expects that he (or she) understands the person who studies the article. Thus, there are underlying statements in the text, making the reader questioning himself (or herself) if he (or she) needs to get a Gold Card in Starbucks or not. ?
Also, rhetorical questions are asked towards the readers in the text, which is an attempt to insert opinions from the writer himself (or herself) and to challenge the readers with the action using the method (Koshik, 2007). In the text, there are four rhetorical questions, in the likes of “who doesn’t love the feeling of pulling out that card that everyone else wishes they had?” and “who doesn’t feel more empowered knowing that they are being treated a little more special than everyone else in line?”, which implies the deep-lying meaning of “you would love the feeling of getting a gold card and the privileges you acquire from it”. In this case, the rhetorical questions are asked in the hopes of producing an influential effort towards the readers with the declarations hidden inside it (Black, 1992). As a result, the readers may be influenced to get a “gold card” as the article suggested.
Last but not least, to establish an invisible relationship between the writers and the readers, the journalist would identify themselves and the readers with different pronouns. For example, the word “you” appears in the text for 14 times, which allows the author to address the person who read the article directly (McLoughlin, 2000). The use of “I” and “we” by the text producer notes the readers of their own distinctiveness and ultimately, the “mutual understanding” between both parties (McLoughlin, 2000). Also, by applying imperatives like “the gold card is a must-have”, the writer positions themselves with a voice of expertise (Machin & Mayer, 2012) and create the sense of authority.
All in all, students who are studying literature can gain an advantage in analysing texts with the skills learnt through their linguistic features. They will also be familiar with the terms like presupposition, which would be useful for their future studies.