Fortunately there are many platforms of social media which can be used. I believe depending on the business then a different platform needs to be used to have the best chance of success. For a more professional company then LinkedIn would be a good choice. Whereas for a younger audience that may be a fashion company then the best route would be Twitter, Facebook or Instagram as it is very popular with the younger audience and photos can get shared around. Social Media is a great way to increase sales as sometimes it can be free and is very simple to use and to get your name out there. Below are some different platforms of social media and the tools that can be used.